Awarded Merit in
2024 Young Ones Awards:
Integrated Campaign
Interactive Design
The Brief: Velveeta wants to enable Gen Z to live a life of outrageous pleasure. What better way to add to the "La Dolce Velveeta" campaign then a collaboration with Wallace and Gromit.
With studio Aardman running out of clay why cant Wallace's favorite treat be the solution?
Using Velveeta in every frame, we want to create a Wallace and Gromit picture using Cheesemation.
Experience the movie inside of the Cheese Moon at Times Square. Where the floor and walls let you savory every moment.