The Brief:
Fanta has always been perceived as a kid’s brand. Once kids become teens, they grow out of Fanta quickly. Out of sight, and out of mind. We want to reposition Fanta as the sparkling soda brand for teens.But first, we have to get them to notice us in a big way.
Imagine a place where you can try all of Fanta's 200+ flavors.
Learn where your favorite flavors come from and pick them straight from the "Fanta Tree"
Relax at the Fanta Jungle Flavor Bar. Try all the flavors you can imagine and discover even more. The Fanta Jungle is calling.